If you haven’t already noticed the little reels icon that has popped up in the middle of your Instagram dashboard, then perhaps you’ll want to check it out after this article. As of Wednesday, 27 October, Instagram Reels have officially landed in Singapore. For those unfamiliar, Reels is a new Instagram surface for you to post and view content, adding on to the existing Instagram stories, videos, and regular posts. It’s basically for creating, editing, and posting short-form videos of up to 60 seconds. And unlike Instagram stories, they last forever. TLDR, think TikTok, but on Instagram.
So, how do I use it?
You’ll be able to find Reels on your Instagram camera, and can opt to either film videos using that, or use a saved video from your camera roll. There is also a slate of creative tools that Instagram has availed; in addition to the already large collection of AR filters we see on our Stories, Instagram also built in some useful editing tools. For example:
What’s the difference between Reels and IGS?
The biggest difference would be that Stories only last for 24 hours, unless you save them on your highlights, whereas Reels would last forever on your profile, unless you choose to archive or delete them. Another difference would be its video length; where Stories limit you to just 15 seconds, Reels allow you to go up to a minute. In creating Reels, Instagram designed it for sharing content like your take on the current trending content, or short, entertaining videos. The shorter length Stories on the other hand, is intended for behind the scenes type of glimpses into your daily life, or even build up anticipation for key moments.
TikTok VS Reels
Perhaps this is the biggest question of all, especially for content creators on where you should be putting in the effort. We’ve compiled a list comparing the two platforms for you to consider before making your choice:
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