Celebrations are just a sip away

  • 18.12.2021

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The holiday season is upon us, and it’s time to kickstart celebrations! If you’re anything like us, you’re probably seeking new adventures and experiences over the break to add a refreshing zing to the festivities. 

Enter Heineken Festive Cheers. Created in partnership with travel and lifestyle platform, Klook, the campaign is offering Singaporeans the chance to celebrate in ways they truly wanted. Seeking a staycation to escape the hustle and bustle? Fancy a voyage onboard a private yacht? No matter your plans for the festivities, Heineken Festive Cheers offers a multitude of amazing experiences with chilled Heineken at the centre of every celebration to take your gatherings to the next level. There are even exclusive holiday Heineken Magnums and cartons of beer to be won for those planning cosy parties at home!

After all, what would ‘Eat, Drink and Be Merry’ be, without the drinking? (Responsibly, of course!)

Ready to raise a toast to the festivities? Participating in the giveaway is quick and simple:

  1. First, click the link here 
  2. Share where you were hoping to celebrate the year-end.
  3. Indicate the type of experience you’re after (city exploration, gourmet feasting, party etc.)
  4. Heineken Festive Cheers will then match your holiday wish list to a local experience that you’ll have a chance to win in a lucky draw. 
  5. Lastly, fill in the lucky draw form, and you’d officially be in the running to win an exciting prize or experience that’ll get the festivities going. 

To give you a sneak preview of the experiences from the prize pool, Buro. Singapore went behind-the-scenes to discover the celebrations up for grabs. 


Looking to wind down to celebrate the year-end? Heineken has the holiday staycation for you.

We enjoyed a night’s stay at M Social, located in the heart of Robertson Quay, just a stone’s throw away from scenic strolls by the Singapore River, with gourmet finds for every palate. 

Taking the experience up a notch, a special treat awaited in our Alcove Cosy room to get us in the mood for celebrations. Throughout the stay, we had access to our very own Heineken Blade, a countertop bar that allowed us to tap fresh, cold pints of Heineken beer – just perfect as we sat back and soaked up the sun. 

Those who win this experience will also get to enjoy delicious bites at an additional 10% off at M Social’s popular restaurant, Beast and Butterflies. There’s even a complimentary room upgrade (subject to availability) to make this ultra-relaxing staycation even better.


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If you’re looking to kick-start your celebrations with an adventure, you can also win an experience to see Singapore from a whole new perspective with Singapore Sidecars. Jump into a vintage Vespa sidecar, let your guide take you around the heart and outskirts of our Lion City, and raise a toast to the year-end with Heineken 0.0 at scenic pit stops to get those photos for the gram. 

Whether it be a daytime or windy evening ride, this memorable escapade is worth letting your hair down for as you admire the skyline, glide through Marina Bay Sands and breeze through iconic heritage attractions like Little India, Chinatown, and Telok Ayer.


If your holidays aren’t complete without the parties and merrymaking, Heineken Festive Cheers has just the thing for you. For the ultimate way to end the year, you could get your hands on a private four-hour yacht charter with Ximula Sail and your very own Heineken Magnum. You and your merry band of five could be sailing aboard the yacht, Gracefully, while sipping on some ice cold Heineken and marvelling at Singapore’s skyline from a different vantage point. 

With Heineken Festive Cheers, your epic celebrations start with a sip right, here in Singapore!

For further details on how to participate, head over to Heineken Festive Cheers to find out more.