How is ear makeup a thing?

Did ya hear

  • 30.09.2021
  • By Emily Heng

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Humans are, in itself, pretty adaptable creatures — so it stands to reason that we’ve grown to accept that the lower halves of our faces will remain obscured for an indefinite amount of time. Foundation? Sparingly applied. Lipstick? We don’t know her. And yet if anything, it seems genius arrives even in the darkest times. Rather than fixate on the consequences of constant mask-wearing (maskne, mask-fishing, etc), we have decided to shift our creative energies to a more visible outlet. That is, ears.

At least, that’s how certain members of the beauty community seem to be handling it. The movement first reared its head at the Collina Strada show, where models strutted down the runway sporting whorls of glitter and paint on their lobes. Then came Burberry, which opted for droopy, prosthetic renditions reminiscent of the various house elves from the Harry Potter franchise.

Bizarre as it might sound, there’s no doubting the practicality of this trend. It allows users to show off their creative side without putting themselves at risk of acquiring COVID-19; makes for relatively easy clean-up; and doesn’t require a whole new set of tools or equipment beyond what you already use for your lids or face. Allie Smith — the makeup artist for Collina Strada’s Spring/Summer 2022 collection — revealed that she simply utilised a variety of M.A.C. Cosmetics eyeshadows and loose glitter for the look, where it was topped off with a generous helping of setting spray to keep everything in place.

To sum it up: Why wait? Bust those crazy hues out today and go ham on those lobes. We would, however, suggest you exercise some caution re: glitter application — let’s try not to get ‘em in your ear canals. To help you on your journey, we’ve provided a roundup of hues, patterns, and designs to try. Godspeed.

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