Keeping score of FIFA World Cup 2018, Hublot style
The numbers are in
It all started with the Big Bang Referee World Cup 2018 smartwatch that was spied on every ref's wrist, then came the WTF left field moments, before ending with rib-cracking reactions to the finals. The roller-coaster that was this year's FIFA not only gave us new sports heroes to root for and memes that would go on into the hall of Internet infamy, the global event pitched Hublot (official timekeeper for the third year running and big time football fan) further out on the field of visibility.
Besides tracking the action with digital time boards in the guise of a Hublot watch, the maison amplified its presence with the opening of a new boutique in St Petersburg and closed out the World Cup with its own party that included VIPs, friends of the brand, and DJ Snake headlining the whole shebang. Curious to know some of the stats behind one of the biggest sports competitions in the world? Here's FIFA 2018 by the numbers, as seen through the watchmaker's eyes:
In terms of attendees
1,000 guests identifying with the Hublot flag joined in at the stands across the month-long game, with invitees ranging from friends of the brand to long-time customers.
In terms of awards
In 12 stadiums, at all 64 games, and totalling more than 20 minutes of game time, Hublot was there.
In terms of visibility
To date, the referees' wrists have vibrated 163 times thanks to the Big Bang Referee 2018 FIFA World Cup Russia watch connected to the video assistant referee system. Setting the pace for the World Cup, games were announced in real time 15 minutes before kick-off, along with the signaling of yellow and red cards, as well as substitutions, and of course, every goal scored. All of this was complemented by game statistics, the scores, the number of cards, the names of the scorers, the substitutions and the length of the games.
In terms of presence
15 June saw the opening of the third Hublot boutique in Russia, located inside the oldest department store in St Petersburg and a few steps from the Hermitage Museum. The 26-metres square space is a dedication to the fusion of materials and football.
In terms of celebration and publicity
The who's who, seen and heard at Hublot's closing party: Stanislas Cherchesov, Didier Deschamps, Marcel Desailly, Björn Kuipers, Maradona, Roberto Martínez Montoliú, José Mourinho, Juan Carlos Osorio, Pelé, Hervé Renard, Jorge Sampaoli, Xherdan Shaqiri, Alexeï Guennadievitch Smertin, Gareth Southgate and David Trezeguet.
Catch up on all the World Cup 2018 news here.