Keep time at this year’s Ultra Singapore with Hublot

Keep time at this year’s Ultra Singapore with Hublot

Hublot loves music

Text: Angelyn Kwek

Hublot partners with Ultra as the official timekeeper for the world’s biggest electronic dance music festival

The hours may become immaterial when you getting your dance on at the biggest EDM fest this side of the country, but Hublot is taking the lead when it comes to keeping time with the rhythm. Partnering with Ultra Singapore as the first official timekeeper for the cult global music festival, Hublot once again demonstrates its audacious nature in aligning haute horlogerie with unexpected industries.

As the two factions come together this music-loving weekend, Hublot headlines the arena alongside EDM giants such as Tiësto, Hardwell and Steve Aoki with the Big Bang Sang Bleu — a maverick timepiece perfectly suited to Ultra, designed by tattoo artist and content creator Maxime Buchi. A nonconformist move that only adds onto the maison's growing cultural portfolio, which includes alliances with the likes of artistes Tristan Eaton and Depeche Mode, Hublot's presence at Ultra Singapore means nothing short of a raving good time for all who came to music, dance, love.

Ultra Singapore 2017 runs from 10 to 11 June.