Have yourself a very Tiffany Christmas with the House’s holiday traditions

Merry mayhem

Whimsical and endearing — with just a touch of festive fracas — Tiffany & Co.’s holiday campaign will inspire you to celebrate the season in spectacular style

Did you know that Tiffany & Co. had a vice-president of window display? From 1955 to 1994, leading visual stylist Gene Moore led the imaginative and surreal installations seen within the storied windows of the iconic flagship store at the corner of Fifth Avenue. Every Christmas, the House would unveil a fantastical showcase to mark the beginning of the holidays — a cherished tradition that has been in Tiffany's DNA for 180 years.

And in true Tiffany spirit, this festive practice is today translated into a Christmas campaign that sees a mannequin express the House's unique brand of wit, lensed by art photographer Roe Ethridge to depict various festive scenarios and shenanigans. Sprinkled with an abundance of good cheer and some much needed sparkle à la Tiffany's elegant jewellery and its new home accessories collection (gift-giving lightbulb moment, anyone?), the campaign ties into another Tiffany custom that has been subverted right into the heart of our Little Red Dot: A grand tree bedecked in fairy lights and glittering ornaments sitting majestic in the atrium of Takashimaya Shopping Centre. Anchored by Tiffany Blue Boxes, the 40-foot tall tree is topped by the very same mannequin, heralding Christmas in all its glory for what is sure to be a most brilliance festive season.

Tiffany & Co. Christmas tree

The Tiffany & Co. Christmas tree will be at the Takashimaya Atrium from 16 November to 1 January 2018.


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Text: Angelyn Kwek

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