The proceeds from the sales of these watches and jewellery pieces go towards making the world a better place

The proceeds from the sales of these watches and jewellery pieces go towards making the world a better place

For the greater good

Text: Karishma Tulsidas

Shu Qi is one the spokespersons for the Madereal campaign


Research has shown that giving to charity releases endorphins in your brain, making you feel happier. If, along the way, you get a beautiful piece of jewellery in exchange, well, there's really no excuse not to give anymore. Bvlgari has been supporting the Save the Children foundation for the past nine years, and its current campaign, MadeReal, is its most significant yet. It enumerates the tangible results the partnership has yielded, including raising US$850 million for the charity and helping 24,950 young people "find their passion". For each pendant, bracelet or ring sold from the Save the Children collection, US$100 is donated to the charity.

The Happy Sport watch features three "dancing" diamonds and the "Educate a Child" mascot


"Give a man a fish, and you'll feed him for a day. Teach a man to fish, and you've fed him for a lifetime." It is this ethos that guides Chopard's collaboration with the Education Above All foundation, which seeks to give children in impoverished regions access to quality primary education. The logo for this initiative is an adorable stick child in gold, which can be seen in four special edition watches and bracelets. Parts of the proceeds from the sales go to the organisation.

Check out the adorable case back of the IWC Pilot's Mark XVIII Edition “Laureus Sport for Good Foundation”

IWC Schaffhausen

Leveraging on the power of sport to "change the world", the Laureus Sport for Good Foundation is the brainchild of Richemont founder Johann Rupert. The foundation supports sports-based programmes that have been developed to aid six pillars that it has aligned itself with: health, education, women and girls, employability, inclusive society, and peaceful society. Watchmaker IWC Schaffhausen, under the Richemont banner, has so far donated the proceeds of 12 special edition timepieces it has created to the foundation. The newest one is the Pilot's Watch Mark XVIII Edition "Laureus Sport for Good Foundation", which was released at the 2018 Laureus World Sports Awards in Monaco. What makes the ceramic timepiece special is that the case back features artwork from a young 11-year-old girl, which was based on the theme of "Time to be Healthy".

The Omega Speedmaster Orbis sports the blue of the foundation


Eight per cent of the world's visual impairment can be cured, if the sufferers have access to quality healthcare. The ethos of Orbis is to provide eye care to remote parts of the world, and train medical professionals to eventually perform these procedures themselves. Omega has been supporting the cause since 2011, and has recently recruited Presley Gerber - Cindy Crawford's son - to front the cause and the timepiece created specially for this partnership, the Omega Speedmaster 38mm Orbis. The handsome Speedmaster sports the Orbis blue on the logo as well as the hands - in fact, the seconds hand is topped with a teddy bear, the mascot for organisation.