Haute horlogerie kick-off: Tag Heuer x Manchester United

Haute horlogerie kick-off: Tag Heuer x Manchester United

Hail the Red Devils

Text: Angelyn Kwek

Manchester United gets on Tag Heuer time with two exclusive Carrera Heuer-01 timepieces in club colours

Jumping aboard the #dontcrackunderpressure train is Manchester United as they team up with their official timekeeper Tag Heuer to launch a highfalutin' watch duo clad in emblematic club colours. Held at their stomping grounds in Old Trafford, Man U players came out in force for the illustrious occasion as they celebrated the inauguration of the Carrera Heuer-01 Manufacture Chronograph. With distinctly sporty design codes instilled in every line of the 45mm-diametre profile, this special edition of the Heuer-01 features a skeleton dial in black, highlighted with striking red accents and three counters: The chronograph hour at 6 o'clock, the chronograph minute at 12 o'clock and the small seconds at 9 o'clock. Unerringly drawing the eye, the latter sub-dial proudly bears the iconic red devil, embossed on an opaline black plate.

Accompanied by additional discerning details such as the Tag Heuer shield positioned at noon on the bezel, a date window tucked just beneath the 3 o'clock marker, and an engraved tachymetre scale, the entirety of this masculine timepiece is fabricated from PVD-coated steel and ceramic to withstand heavy-duty action. Powered by the manufacture calibre Heuer 01, the mechanical intricacy of which can be viewed via a transparent sapphire crystal caseback stamped with the Manchester United logo, this football-inspired timepiece truly puts a new spin on must-have fan merchandise.

The Tag Heuer x Manchester United collection is available at Tag Heuer boutiques, limited to 1000 pieces.