The cat’s meow: The RJ-Romain Jerome x Hello Kitty collection

The cat’s meow: The RJ-Romain Jerome x Hello Kitty collection

Hello, Hello Kitty

Text: Angelyn Kwek

The world’s most ubiquitous cat is RJ-Romain Jerome’s latest muse

Good heavens, the day has finally arrived. Hello Kitty has conquered haute horlogerie with her (cult status) pinafore and beribboned head. Undeniably a pop icon with a legion of fans and a larger-than-life presence that has gone beyond children's entertainment and toys to grace cafes, makeup, jumbo jetliners, conventions, and everything else in between, the reigning queen of cats now makes her mark on horology with RJ-Romain Jerome touting her likeness in its latest creations.

An extremely feminine edit, and the maison's first women's only collection, Hello Kitty embellishes a trio of 40mm models based on the aesthetics of the Moon Invader series. Backdropped by a silver-finished, 3D pixel dial, the watches are equipped with a mechanical self-winding movement as well as articulated lugs exclusive to RJ-Romain Jerome for maximum wearing comfort. But we shan't bore you with the finer details, since you're here pretty much to see Kitty flaunt her feline cuteness. Behold the novelties:

The RJ-Romain Jerome x Hello Kitty collection is available at authorised retailer The Hour Glass, limited to 76 pieces per model.