Go on a digital adventure with Hermès time

Go on a digital adventure with Hermès time

Off to see the world

Text: Angelyn Kwek

Immersive and interactive, Hermès is embarking on a new project that explores time via a digital experience that takes you around the globe

Fancy a jetsetting jaunt with Hermès? Because the maison's got a travel pass that'll see you zipping to New York, Buenos Aires, Paris, Mumbai, Sydney or Shanghai with your phone. Each cosmopolitan city rocks a different experience depending on what time it is, so if you've always eschewed planned tours, there's no better free and easy itinerary than with Hermès time.

Of course, the maison is never one to do things by halves, and the digital adventure ropes in six talented individuals from the aforementioned cities whose artistic efforts are assimilated right into the project. Think playful elements of pop culture, a touch of surrealism and charming illustrations giving landmarks and street signs that whimsical Hermès spin — the perfect platform where technology meets luxury. It's adventure time, peeps.

Experience Hermès time here.