Piaget opens biggest flagship store in the world

Piaget opens biggest flagship store in the world

Grandeur moment

Text: Cai Mei Khoo

The Parisian boutique is located on the historic Rue de la Paix

Created by architect Christine Querlioz of Atelier Sasha, Piaget's new flagship store in Paris covers over 510 square metres and encompasses the worlds of haute joaillerie and haute horlogerie that the maison is known for.

A legendary address, it is on this exact location that the world of haute couture was born and where Charles-Frédéric Worth, founder of couture, used to host aristocracy in his luxurious salons.

Modelled after a stately home, the Piaget boutique continues to celebrate the art of craftsmanship. The store is kitted out in laminate oak parquet floors, plaited oak panelling and coffers gilded with gold-leaf and topped off with a 3.5 metre chandelier. It took 20 skilled artisans more than 26,000 hours to achieve this perfection. The spectacular store redefines the Piaget motto of 'Always do better than necessary'.

"To transform dreams into reality in order to offer creations that are perfectly in osmosis with their time is part of Piaget's DNA," said Philippe Léopold-Metzger, CEO of Piaget. "Today, that is the raison d'être for 7 Paix. This is not about having the umpteenth flagship store, but about an extraordinary place in tune with a passionate, exciting Maison."