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Montblanc gives its longest-standing boutique a facelift

Montblanc gives its longest-standing boutique a facelift

To 25 years

Text: Angelyn Kwek


In honour of hitting the quarter-decade mark since they first set up shop in Singapore, Montblanc celebrates the occasion by revamping its original boutique at Raffles City

With a social calendar that penciled in the star-studded launch of a new Meisterstück collection and the debut of a fresh concept boutique at Paragon, you'd think Montblanc would take a breather somewhere in between. But nope, the maison clocks another milestone as they steamrolled ahead with the re-opening of its Raffles City Shopping Centre boutique, an occasion that marked 25 years of the brand's presence in our Little Red Dot.

Montblanc Raffles City boutique re-opening

As an ode to Montblanc heritage and the extensive years of being immersed in Singapore's retail scene, the 104.5 square metres of space — designed by Noé Duchaufour-Lawrance, who also had a hand in creating the Paragon boutique – offers an immersive experience to Singaporean shoppers. Extolling the concept of 'Fine Lifetime Companions', the refurbished store projects an inviting and relaxed atmosphere where customers are encouraged to discover the maison and its products through values of fine craftsmanship, a legacy of sophistication, and performance and innovation. From Montblanc's iconic fountain pens and watches to refined leather goods, a wider selection of products can be had, including on-the-spot embossing services for customers to personalise their purchases.

 "A quarter of a century ago, we introduced our customers in Singapore to Montblanc with our first boutique in Raffles City. Since then, we've expanded to provide them with the finest European craftsmanship through five other boutiques nationwide," said Nicolas Baretzki, CEO of Montblanc. "The new Raffles City boutique will continue to build on that momentum to offer our enthusiasts an even richer in-store experience through our luxurious materials and immediate personalisation service."

The revamped Montblanc boutique is located at Raffles City Shopping Centre, Level 01-29.

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