The Mindful Company wants you to start meaningful conversations with its new bracelet collection
Make a difference
Inciting social change on a topic that's long considered taboo is no easy feat, but the road less travelled is now being tackled head on by The Mindful Company. Spearheading a new initiative on suicide prevention with their latest drop, the start-up jewellery brand has partnered with Samaritans of Singapore (SOS), a local non-profit agency, to design the 'How are you today?' bracelet that aims to act as a springboard for starting conversations.
Much like their Reminder Bands, the new collection is equally purpose-driven, in particular encouraging wearers to check in with the people in their lives who appear to be going through a rough patch. By simply asking someone "how are you today?", this piece of jewellery hopes to go beyond its material nature to reach out to other individuals to ensure they feel supported.
SOS has even produced a short film that ties in with the launch, starring local actress and Friend of Buro Oon Shu Ann:
The Mindful Company co-founder Ciara Yeo elaborates: "We are excited to be working with SOS to help promote this message in Singapore — that we are all capable of starting life-changing conversations every day. 'How are you today?' reminds us that everyone goes through challenging times." She adds, "What makes a difference is having someone check in and remind you that they are there for you. Not to judge or tell you what to do, but to just be a listening ear and to just be there."
Consisting of four nylon cord bracelets in different colours to encircle the wrist, each permutation bears a stainless steel pendant wrought in the collection's name to serve as both visual reminders and conversation starters. Unisex in its design, the collection also comes with a mini cheat sheet that shares six easy tips on how to make meaningful small talk, with the penultimate goal of showing everyone we're all capable of reaching out with that first step in what could be a life-changing conversation — one that might just make all the difference.
The How are you today? Collection is available online. A portion from the sale of each bracelet will go to the Samaritans of Singapore to fund its community outreach initiatives. Learn more about the Samaritans of Singapore here.