Longines launches the new DolceVita collection
The sweet life
Launched earlier this year, the latest Longines collection is dedicated to its eponym — La Dolce Vita — the sweet life. It certainly lives up to its name: Cased in steel, decorated with diamonds, and finished with either black or white leather straps, or a stainless steel bracelet. It is a new classic, embodying feminine charm without the saccharine sweetness, and is perfect for any contemporary chanteuse. The brand also recently appointed actress Aishwarya Rai Bachchan as the face of the DolceVita collection campaign, further tying in the collection's underlying elegance and femininity.