Longines launches the new DolceVita collection

Longines launches the new DolceVita collection

The sweet life

Text: Pakkee Tan

Inspired by the Italian way of life, Longines' latest watch collection is all freshness and light

Launched earlier this year, the latest Longines collection is dedicated to its eponym — La Dolce Vita — the sweet life. It certainly lives up to its name: Cased in steel, decorated with diamonds, and finished with either black or white leather straps, or a stainless steel bracelet. It is a new classic, embodying feminine charm without the saccharine sweetness, and is perfect for any contemporary chanteuseThe brand also recently appointed actress Aishwarya Rai Bachchan as the face of the DolceVita collection campaign, further tying in the collection's underlying elegance and femininity.