Have a bite-sized piece of Longines’ 185 years of history every day
Did you know that celebrated horologer Longines used to operate under the system of a trading office once upon a time? In its early days circa 1832 Switzerland, the maison was labelled as a 'comptoir' — the French word for 'counter' — and watchmakers who worked at home manufactured its timepieces. It wasn't until 35 years later did Ernest Francillon, the nephew and successor of Longines' founder Auguste Agassiz; do away with this drawn-out production method by pushing forward a streamlined approach that combined all the different watchmaking stages under one roof. This little piece of disclosure, along with a host of other fun facts, come together under the banner of the maison's 185th birthday where a special project titled 'On this day' reveals a short story that happened on that very day in the past.
Running from 1 January to the last day of December, horlogerie fans and curious folks alike will be treated to daily morsels of Longines' legacy, with everything from horological achievements that gained universal fame to its varied sports partnerships. So if you've ever pondered the hows and whys of the brand's renowned winged hourglass logo, you now get to find out, along with a myriad of other colourful anecdotes behind one of watchmaking's oldest names.
Visit On this day to find out more of Longines' history.