Boucheron introduces Laetitia Casta as its new brand ambassador

Boucheron introduces Laetitia Casta as its new brand ambassador

La muse

Text: Angelyn Kwek

Stepping into a new pair of ambassadorial shoes, actress and director Laetitia Casta now fronts Boucheron as the jeweller’s new spokesperson

We all know Laetitia Casta as the supermodel whose sultry gaze dominated many a major campaign and magazine cover in the '90s and early noughties, but the French bombshell now has taken on a new role repping Boucheron as its latest ambassador. While she's certainly no stranger to being the face of an international brand — her previous stints included being a Guess Girl and L'Oréal muse, among many others — Boucheron marks Casta's foray into the haute joaillerie realm in an official capacity following her retirement from modelling.

Pleased to announce its collaboration with the actress and director, president and CEO of Boucheron Hélène Poulit-Duquesne elaborates: "First and foremost, this is a great partnership. Laetitia Casta is a modern and fulfilled woman; self-respecting and happy in her own skin. She knows how to takes risks, believes in her passions and also knows how to share her convictions. Her strong personality, her values and her choices will be perfect in embodying the Maison Boucheron both in France and abroad."

Ditto that, plus we can't wait to see Casta in print again. Cross your fingers for her first Boucheron campaign, fanboys and girls.