Jenson Button and TAG Heuer make dreams come true

Under the helmet

Jenson Button and TAG Heuer make dreams come true
A unique collaboration sees local talent catch the eye of the British race star

McLaren-Honda driver Jenson Button unveiled the winners earlier this week of the TAG Heuer Art Helmet Design Competition held at the atrium of Wisma Atria. As the ambassador for TAG Heuer, the British Formula One 2009 World Champion selected one out of 37 designs.

The collaboration between the luxury watchmaker and LASALLE College of the Arts saw Shannen Loh and Rachel Leow edge out 37 other design entrants to take out the top prize. Featuring the Union Jack and sunset, Button said the winning design would "look great especially against the backdrop of the night race".


Unfortunately, the latest ruling by the Formula One Commission restricts drivers from changing their helmet designs so you won't see Button donning the helmet during the Singapore night race. Apart from adding the win to their portfolio, the winners were also presented with a TAG Heuer Formula 1 watch.


Before selecting the winners, Button showed the audience the helmet that he will wear on Sunday. The helmet pays respect to his love of dragons (he has a tattoo of it somewhere, but remains coy on the exact location), his wife's Japanese heritage, and his own British roots. Be sure to keep a look out for his headgear during the race.


In addition to unveiling the winning design, TAG Heuer also released the TAG Heuer Formula 1 McLaren Limited Edition timepiece. With only 5,000 pieces available internationally, the red and blue timepiece commemorates its 30-year partnership with McLaren.

Text: Vimidamini Haridasan

Download more