Jake Gyllenhaal is the Santos de Cartier man
An extraordinary gent
You've seen him in his breakthrough role as disturbed teenager Donnie Darko to his triumph as a survivor of the Boston Marathon bombing in Stronger, and now you'll see Jake Gyllenhaal take on the mantle of brand ambassador as the new face of the Santos de Cartier. Not one to lend his name to campaigns lightly — his last endorsement being Calvin Klein's Eternity fragrance, which he also co-produced, BTW — the actor's selective nature when it comes to projects means only a truly cause is worth the commitment.
Cue the Santos de Cartier, a watch that rightly belongs to a curious, fearless and pioneering individual; values that Gyllenhaal unerringly identifies with. As the embodiment of this iconic gentleman's watch, the thespian puts himself forward as a man of dedication who does nothing by halves, and defines fearlessness as being honest and true to himself. Partnering with the maison on a new campaign for this haute horlogerie icon, both Cartier and Gyllenhaal aspire to express the imagination, creativity and spirit that have bolstered a long-spanning quest for uncompromising excellence since 1904, the birth year of the Santos. While the campaign has yet to drop following the actor's appointment as the Santos de Cartier man, we've got our fingers crossed it'll be a watershed moment. In the meantime, check out the timepieces below: