IWC Schaffhausen sets the foundations for a new manufacturing centre in Merishausen
A strategic relocation is in the cards for IWC Schaffhausen as the brand sketches out a new home in the Merishausen municipality of Switzerland where a grander manufacturing centre is in the works. Occupying some 13, 500 square metres, this sprawling plot of land is tipped to be the maison's new production and assembly grounds for its in-house calibres — a move that comes as part and parcel of its rapid growth in the past decade.
Partly due to the need for more breathing room as the space of its Baumgartenstrasse headquarters maxes out, the Merishausen plant will also see IWC further developing its expertise with in-house movements, on top of optimising its production processes. Aside from advancing the maison on a global scale, the new manufacturing centre will also benefit the public as it plays host to visitors with a 'Glass Manufacturing Centre' that educates folks with rare, behind-the-scenes glimpses into its watchmaking. From multimedia films and display cases to interactive elements such as hands-on sessions to experience the hows of circular graining or setting stones, guests will be treated to a fully immersive session at the dedicated visitors centre.
Having completed laying the foundation stone and putting up the major structural work, designated departments will soon pack up to move to Merishausen over the next several months. The new plant is slated to open its doors to the world around this time next year, coinciding with the occasion of IWC's 150th anniversary. So watch this space, people.
The new IWC Schaffhausen manufacturing centre in Merishausen will open in June 2018.