IWC Schaffhausen auctions the Big Pilot’s Watch Annual Calendar Edition ‘Le Petite Prince’
Always one to take pride in their stellar track record when it comes to social responsibility, IWC Schaffhausen has chalked up another accomplishment for the greater good with a high profile sale at a recent Sotheby's auction that saw an exclusive Big Pilot's Watch Annual Calendar Edition 'Le Petite Prince' going for a whopping five-figures. Depicting the little prince from Antoine de Saint-Exupéry's classic tale stood upon a planet staring at the night sky, this collector's timepiece is also the only watch in the Swiss maison's history to sport a striking blue 52850 calibre movement that took one and a half years to perfect.
An haute horlogerie feat that extols IWC's expertise, this unique Big Pilot's Watch additionally underscores the maison's longstanding ties to the Antoine de Saint-Exupéry Youth Foundation, with the auction proceeds going to the organisation's campaign to support underprivileged children and adolescents living in difficult conditions. An extraordinary watch for an extraordinary cause, this year's fundraising effort will also have The Little Prince novel, illustrations and all, translated into Braille for the very first time to provide visually impaired youths with the joy of reading. Indeed, no call-to-action contribution is greater.
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