IWC Schaffhausen is bringing its 150-year-old legacy to Singapore
A history lesson the likes of an exhibition staged in a gritty, industrial setup will be coming to town in May as IWC Schaffhausen celebrates turning 150 this year. Intentionally designed in the style of the maison's factory in its early days, the exhibition poses not only a visual treat — as with all things branded IWC, like its Les Aviateurs bar — but represents the engineering excellence that has continually driven the maison since its founding.
This retrospective jaunt through time will see some of the most iconic watches manufactured by IWC on display, specially flown in from the Schaffhausen archives such as the Special Watch for Pilots made in 1936, the Yacht Club Automatic from 1967, and the famed 1886 Lepine Pallweber III pocket watch. Other highlights include the new Jubilee collection unveiled at this year's SIHH, which condenses the brand's lineage into five signature watch families, otherwise known as the Da Vinci, Portugieser and Portofino to name a few. The raved about Tribute to Pallweber pocket watch and wristwatches will also be among the exhibited novelties.
"For 150 years, IWC has remained true to the legacy of its founder F.A. Jones and made many lasting impressions from both an artistic and a technical perspective in the world of fine watchmaking," says Mr Stanislas Rambaud, managing director for IWC South East Asia. "Looking back, for us, is just as important as looking forward. The juxtaposition of IWC's most iconic historical creations against the new Jubilee collection makes for a compelling story and, surely, there's no better way to showcase the company's heritage than that."
The IWC Schaffhausen 150th Anniversary Exhibition will run from 1 May to 13 May at Ion Orchard