For your viewing pleasure: Hublot unveils its first short film
Fast cars and movie stars
In a blockbuster feature that pays tribute to the Ferrari FXX K supercar, Hublot weaves a digital storyboard that displays the making of the exceptional MP-05 LaFerrari Sapphire watch alongside the powerful automobile that inspired the timepiece. The first ever animated movie by the maison, the short film tracks the FXX K speeding through a futuristic landscape of a sapphire city tasked to beat a countdown timer while cutaway shots reveal the MP-05 LaFerrari Sapphire coming to life in the same instance.
With lasers carving out the entirely transparent timepiece from a single block of sapphire, that assembles over the HUB9005.H1.PN.1 movement and a classic motor, the immaculate design is completed just as the FXX K races through one final gantry in its high-octane circuit. Accomplished in 50 seconds to represent the watch's groundbreaking power reserve of 50 days, the riveting big screen action leaves a visual impact that'll keep you on the edge of your seat.
See the evolution of the MP-05 LaFerrari here:
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