Fred sets up shop with a new space in the heart of town

Fred sets up shop with a new space in the heart of town

Now open

Text: Angelyn Kwek

Your Fred favourites are now available at Singapore’s premier shopping street

If making the pilgrimage to the Bay area to eyeball the latest bling from Fred is your form of therapy, your retail soul will be happy to know that the French jewellery house has launched its secondary shopping spot in the heart of Orchard Road. Located within the departmental duplex that is Takashimaya, the brand's latest space comes along following the success of its flagship boutique at Marina Bay Sands.

Reciprocating customer demand and its growing presence in Southeast Asia, the new counter not only elevates the maison's visibility to more shoppers, the setup also takes after the signature Fred aesthetic reminiscent of the French Riviera. Working soft ivory and natural shades to create an environment of warmth and luxe elegance, customers can expect a lineup that includes Fred icons such as the Force 10 bracelets and the Pain de Sucre rings. Additionally, the new 8°0 collection — encompassing everything from rings and necklaces to earrings — will be available exclusively at the counter in celebration of the new opening. Shop away, magpies.

The new Fred counter is now open at Takashimaya Shopping Centre, Level 1.