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Fred launches the 8°0 On Chain collection

Fred launches the 8°0 On Chain collection

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Text: Angelyn Kwek


Check out Fred’s lucky icon, now wearable as lust-worthy necklaces and earrings

Leave it to the French to do it better, whether it's coffee, fashion or jewellery. Indeed, Fred has dropped a new iteration of its signature 8°0 design that riffs off the hardware-inspired jewellery trend that's taking over social media right now... except the maison is giving the look its most refined twist ever. An amplification of the distinctive figure 8 curves, the new 8°0 On Chain collection tempers this house icon into a more feminine and graceful rendition that eschews the traditionally robust hardware silhouette.

With an endless swirling design that builds up on 8°0's lucky symbolism, the infinity motif now adorns new additions that include necklaces, long necklaces, bracelets, rings, and earrings, connected by the finest, most sinuous chain links. Colour options come in white or pink gold, with the infinity charm glittering in either half or full pavé embellishment. Between the finely-wrought strands — with selected pieces touched by drops of small diamonds — and the pure lines of 8°0 flaunting a delicate, feminine allure, we're onboard with On Chain. 

The 8°0 On Chain collection is available at the Fred boutique at The Shoppes at Marina Bay Sands.

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