Damiani partners ActionAid for Nepal earthquake relief

Damiani partners ActionAid for Nepal earthquake relief

For a good cause

Text: Pakkee Tan

Image: iStockPhoto

In the face of a disaster, every bit of help counts, and this jewellery brand is taking the lead to help earthquake-struck Nepal

Talk about fashion with heart: Italian jewellery brand Damiani is holding a charity drive for earthquake relief in Nepal. When faced with the news that the country was struck by a second earthquake earlier this week, the luxury jewellery brand reached out to ActionAid, an independent international organisation, to lend a helping hand in their relief efforts.  This charity initiative will see their Damiani and Rocca 1794 boutiques across Italy offering a special selection, named 'Damiani for Nepal' for the occasion, on sale at an exceptional price from 15 May to 30 June 2015. A part of the revenues generated from the sales will go to ActionAid for their work in Nepal, such as providing basic necessities to victims, as well as the construction of living spaces for children and expectant mothers for this period.