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Cartier drops the new Clash de Cartier fronted by Kaya Scodelario
Clash Landing
In typical Cartier fashion, Clash de Cartier shakes up your perspective of fine jewellery. Just like all of its most iconic collections – from Juste Un Clou to the Panthere and even more recent creations such as Cactus de Cartier – the subversive Clash de Cartier invites you to throw caution to the wind and embrace a clash of differences.
There is no protocol, and even tradition which Cartier always reveres has taken a backseat. Clash de Cartier is a chic balancing act where the pieces are sharp yet soft, geometric yet feminine, mechanical yet free-moving. Things that supposedly clash actually make perfect sense here. That's exactly why Cartier chose Kaya Scodelario as the face of Clash de Cartier.
Embodying this dazzling duality like she's born with it – and she is – Scodelario herself represents a clash of cultures, being an Englishwoman of Brazilian and Italian heritage. She is of course an amazing role model for strong and independent women everywhere. And did you know that in spite of her success, Scodelario struggles with dyslexia? Chapeau.
You'll get to see her soon in Extremely Wicked, Shockingly Evil and Vile, the upcoming biopic about serial killer Ted Bundy, played by Zac Efron. But first here she is in a short film directed by Gordon von Steiner for Cartier.
Admittedly, there's something quite hypnotic about the good-girl-meets-bad-girl narrative isn't there? Because let's face it, there's so much more to each of us than just one persona. And Clash de Cartier celebrates that.
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