Diamonds with heart: The philanthropic edition of the Chopard Happy Hearts bracelet
Giving back good
'Little diamonds do great things' is the takeaway Chopard's co-president and artistic director Caroline Scheufele wants you to commit to memory the next time you eye the Happy Hearts collection. Specifically the Happy Hearts bracelet, now designed in pink mother-of-pearl — a material that's the first of its kind in the collection.
More than just a new colour and another stylistic variation of the maison's iconic 'moving diamond' creations, this pink edition goes beyond its fine jewellery designation and is the centrestone for a higher purpose: It's a symbolic pledge to goodwill. Backed by royal and model power with heavyweights like Her Highness Sheikha Moza bint Nasser, Chopard partner Natalia Vodianova and brand muse Petra Nemcova, this special edition of the Happy Hearts is a four-way collaborative effort dedicated to supporting important causes near and dear to the ladies.
Featuring three metals each supporting a different charity, the fully rose gold band is committed to Nemcova's All Hands and Hearts — Smart Response foundation, which helps rebuild safe, resilient schools in areas impacted by natural disasters, while a bracelet in pink and white gold versions reps Natalia Vodianova's Naked Heart Foundation that aims to ensure every child in Russia has a loving family, and a safe and stimulating environment to grow up in. The third permutation veers off the design a tad though, replacing the pink mother-of-pearl heart with an embellished circle charm, which advocates for the Education Above All organisation set up by Her Highness Sheikha Moza bint Nasser to push for improvement in human, social and economic conditions on a global scale via education.
Part of the proceeds will be donated to the activities of these philanthropic organisations, strengthening Chopard's stance as the maison with the biggest heart.
Buro 24/7 Selection
Leave a comment
Buro 24/7 Selection