Choo Yilin’s pop-up store in the city

Joo Chiat's gems

Choo Yilin’s pop-up store in the city
Local brand Choo Yilin brings a slice of Joo Chiat to the city with its very own pop-up store

From today, the local label will call 313 Somerset its home for a week. Supported by the Singapore Tourism Board Kickstart Fund, the pop-up will be a chance for fans of the brand to find one of Joo Chiat's hidden gems in the city.

Collaborating with its fellow Joo Chiat neighbours, the Christmas Heritage-themed store will be filled with holiday festivities. While you sample pastries or admire the floral arrangements by other local retailers from the same neighbourhood, be sure to check out the ready-to-wear collection that will be showcased at the store. The jewellery pieces focus on heritage and conservation and bring coloured gemstones together with intricate metal work. Another highlight at the pop-up is the upcoming Bamboo Pearl Collection that will be launched at the end of November.

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Text: Vimidamini Haridasan

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