Choo Yilin launches its flagship boutique at Mandarin Gallery

Choo Yilin launches its flagship boutique at Mandarin Gallery

On to bigger things

Text: Angelyn Kwek

Going from strength to strength, the homegrown jewellery label has moved on and up with its newly opened turf at Mandarin Gallery

The swanky Mandarin Gallery saw a wave of celebratory folks descend upon its halls earlier in the month as local jewellery designer Choo Yilin unveiled the boutique grand opening of her eponymous line.

A brand that has grown steadily over the years to become a household staple when it comes to artisanal Peranakan-inspired jewellery, this new flagship space is but another feather in Choo Yilin's cap. Indeed, a homegrown label that has garnered a loyal following after years of hard work, challenges and tribulations, Choo Yilin is triumphantly celebrating its success with a bevy of esteemed guests, including Oon Shu An — Buro 24/7's very own female digital influencer winner — Tjin Lee and Paige Parker, to name a few.

Choo Yilin flagship boutique opening at Mandarin Gallery

Centred on the theme of 'becoming', the new store marks a transformative milestone in the award-winning label's history but like true blue Singaporeans, the Choo Yilin team isn't resting on their laurels. Striving for even higher goals, the brand will push itself to bring more exquisite creations to life — and the new flagship boutique is where Choo Yilin fans can pop by for a personalised retail session.

The Choo Yilin flagship boutique is located at Mandarin Gallery, #02-23. Appointments recommended.