Bvlgari shows off its fun-loving side with a new colourful collection

To B or not to B

Text: Angelyn Kwek

If you love a good dose of customisation when it comes to your jewellery, consider going about it the Roman way with the new Bvlgari Bvlgari collection

There's a silence mini explosion of confetti in the background every time you slip on a pretty piece of Bvlgari Bvlgari jewellery. No, really. Going all out cool, contemporary and cheeky this season, everyone's favourite Italian jeweller is launching a new wave of bling that's made for the millennial tastemakers who love to stack, mix and match their jewels. Delightfully colourful, these new additions to one of the house's most iconic collections include stud earrings, pendant necklaces, open bracelets, and an utterly adorable Gelati ice cream motif ring inspired by Bvlgari Sorbets you'll want to wear everyday.

Simplistic in its glamour yet rooted in the stark lines of Roman design, the beauty of the refreshed collection is in its adaptation of playful colour that subtly references the pop art era of the '70s and '80s. Crafted with semi-precious stones of malachite, onyx and red carnelian, every piece of Bvlgari Bvlgari chucks conventionality out the window by encouraging an irreverent, more-is-more code of conduct. Because why not wear all the colours you've ever wanted to? To further embolden you on your jewellery journey, Bvlgari also introduces the classic pieces within the existing range in all-new hard stone permutations for the first time so you can up your personalisation another notch by mixing the glitter of pavé diamonds with bold pops of colour. With endless ways to stack and (mis)match, there's nothing stopping you from reaching #goals when it comes to your jewellery wearing game.

Get started by checking out the collection above.

The Bvlgari-Bvlgari Classic jewels will be available in April, while the Bvlgari-Bvlgari Gelati jewels will be in stores in June.


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