The Bulgari Fiorever diamond collection makes flowers precious again

The Bulgari Fiorever diamond collection makes flowers precious again

Diamonds are Fiorever

Text: Celine Yap

As the quintessential symbol of natural beauty, flowers have inspired countless jewellery collections since time immemorial – and Bulgari is no exception. Indeed, the Italian maison has been designing and crafting floral jewellery pieces since the 1920s.

The earliest example of one is a silver brooch with rubies and diamonds dating from 1917. But of course the most memorable floral jewellery Bulgari has ever made were the Tremblant floral brooches of the 1960s. Mounted on spring settings, the precious blooms vibrate with every movement, as if rustling in the soft breeze.

Throughout the decades, Bulgari continually explored the floral motif in different ways such as the Giardinetto of the 1960s, the Naturalia of the 1990s, and then there was the Giardini Italiani high jewellery collection released in 2015, which was inspired by the Italian Renaissance secret gardens.

Bulgari Fiorever necklace in white gold

Now, the latest collection adds a new chapter to Bulgari's portfolio of floral-inspired jewellery. Fiorever is a portmanteau of the Italian word for flower, which is fiore, and the English word forever. Based on the four-petal flower, Fiorever features scintillating diamonds set into rose or white gold. In terms of form, bold lines mark out the gold petals with volume and depth, leaving ample room still for the sparkle of diamonds.

Bulgari Fiorever ring in white gold

Fiorever uses only the highest quality stones: D, E and F colour, and from internally flawless to very, very slight inclusions. At the heart of the corolla sits a precious solitaire sized anywhere between 0.10 to 0.50 carats. In total, 24 distinctive pieces form the collection, which is expected to grow over time.

Worn individually or as a set, the stands Fiorever apart from other jewellery collections is its free-spirited energy – something the Fiorever woman both cherishes and embodies. Now, who is the Fiorever woman? She follows her own instincts and never compromises. Someone like Ursula Corbero comes to mind.

Ursula Corbero

The Barcelona native most recently seen in the hit Netflix series La Casa de Papel, or Money Heist, exudes an irresistible positivity and an intrinsic Roman joy for life, plus a light-hearted spontaneity. Corbero fronts the Fiorever campaign photographed by Mario Sorrenti.

Fiorever by Bulgari is available at all Bulgari boutiques from December 2018.