Bulgari debuts the new Diagono 'E' Magnesium

Intelligent luxury

Bulgari debuts the new Diagono 'E' Magnesium
Partnering up with one of the world's best cybersecurity firms, Bulgari has crafted a watch that marries luxury with adaptable technology

When Bulgari wanted to come up with a smart watch, the first concern that came to mind was security. In a time when almost anything can be hacked into (your smartphone isn't as safe as you think it is), the luxury manufacturer dreamed up the concept of a "watch-vault" that would be able to store users's passwords, emails, and personal codes securely. Enter Wisekey, one of the world's leading cybersecurity firms, who partnered with Bulgari to integrate top-notch security technology into the luxury house's bold new timepiece — the Bulgari 'E' Magnesium.

"Being a jeweller we always have been obsessed by security. So from that jewellery obsession for security we came to the conclusion that the ultimate benefit for our consumer in his daily life was besides having a beautiful object on his wrist, a true Swiss watch, to also have the ultimate data protection which no one never thought about," said Jean-Christophe Babin, CEO of Bulgari.

The Diagono 'E' Magnesium is powered by the luxury house's self-winding manufacture caliber Solotempo, with the only electronic components being a cryptographic system embedded into the watch and equipped with Wisekey's NFCTrusted (Encrypted Near Field Communication) technology. This enables the watch to transmit a digital certificate to an app that the owner downloads and sets up on their smartphone — the 'Bulgari Vault' — to store their sensitive data, which is immediately encryted. Talk about peace of mind — Bulgari's latest watch is intelligent indeed.

Text: Pakkee Tan

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