The Audemars Piguet flagship store re-opens in Liat Towers

The Audemars Piguet flagship store re-opens in Liat Towers

Home away from home

Text: Priscilla Tan

Audemars Piguet’s newest home brings Vallée de Joux to Singapore

After a ten-month renovation, Audemars Piguet has re-opened its flagship store in Liat Towers — blending wood, metal and idyllic landscapes (reminiscent of the Vallée de Joux in Switzerland) — to create a 3-storey "home away from home" right here in Singapore. Step into the world of Vallée de Joux of Switzerland, replete with its style, ambience and atmosphere.

Staying true to its roots, the new retail concept of Audemars Piguet hinges on its three essential core values of Origins, Artistry and Exclusive Relationships. Much of the inspiration behind the architecture is taken from Vallée de Joux, a place long looked to for its exemplary watchmaking, with more than two centuries of experience in the art of horology. By utilising base materials such as stones and oak, Audemars Piguet plants a strong reminder of their origins with a 10 metre tall façade fronting its boutique along Orchard Road.

The store is divided into two distinct sections: "The House" and "The Manufacture". With "The Manufacture", guests are invited into the watchmaker's world through product displays and an open-concept watchmaker's corner. "The House" includes a full-service lounge to receive customers and is complemented with an extra large screen, drawing clients into the world of Vallée de Joux. 

The flagship boutique is the representation of Audemars Piguet's 140 years of history and heritage, craftsmanship and watchmaking expertise, offering a design concept that encapsulates all that is Audemars Piguet. Warning: Watch collectors and enthusiasts may never want to leave.

Visit the boutique at 541 Orchard Road, #01-03 Liat Towers, Singapore.