Audemars Piguet re-launches their flagship boutique

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Audemars Piguet re-launches their flagship boutique
Audemars Piguet re-opens their flagship store after a grand facelift

The crown jewel in the Swiss maison's catalogue of international boutiques, the newly refurbished flagship store is proud to open its doors to showcase a wholly original concept.

A devotion to grandeur, Audemars Piguet has spared no expense in creating an environment that captures their rich 140-year heritage as well as the core tenets of the brand. Origin, artistry and extraordinary relationships — these values are reflected in the 196-square metre space crafted with wood and metal to echo Switzerland's idyllic Vallée de Joux, the hometown of Audemars Piguet. Oak and stone line the interior, reminiscent of the forests of Le Brassus while a glorious chandelier hangs overhead to represent the rolling fog that sweeps over Vallée de Joux.

Audemars Piguet Flagship Store

Customers who step in will immediately be embraced by the organic interior and its two distinct spaces, 'The Manufacture' and 'The House'. Product displays and a watchmaker corner are meticulously laid out at 'The Manufacture' while 'The House' is dedicated to the client's comfort with a full service bar to maximise their experience. Staunchly committed to excellence across all aspects, patrons can expect to find timepieces from all major collections to be carried at the new flagship, in addition to showcases of emblematic pieces for the appreciation of enthusiasts and collectors.

Fronted by a lofty three-storey façade, the new flagship's entirety is an artistic intent devoted to the origins and finesse of Audemars Piguet. Enter their home away from home for an experience not to be missed.

Audemars Piguet Flagship Store

The Audemars Piguet flagship store is located at #01-03, Liat Towers.

Text: Angelyn Kwek

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