Audemars Piguet rolls out the welcome carpet for its first AP House in Asia
Home is where AP is
Kicking back within the quiet privacy of your very own luxe Queen's Road Central apartment is now a reality with the launch of the Audemars Piguet AP House in downtown Hong Kong. Opulently appointed to be a home away from home for friends and fans of the maison — you know, not unlike how the Singapore flagship store has been outfitted — the space not only takes Audemars Piguet's unique brand of hospitality to the next level, it also marks a milestone in their books as they open the doors to the first AP House this side of the equator.
Created in collaboration with the manufacture's valued clients by way of customer feedback on how to elevate the AP experience, the concept apartment takes on a contemporary aesthetic with the interior imagined according to the tastes of brand founders Jules Louis Audemars and Edward Auguste Piguet — if they were living in the 21st century, that is. The resulting design effuses a cosy ambience complemented by neutral tones and is equipped with every creature comfort you could ever want, including a fully-stocked wet bar. Guests are encouraged to relax, reflect, connect or disconnect while a dedicated AP House team tends to their needs.
Said CEO François-Henry Bennahmias: "When visiting, loyal clients will be able to invite friends for lunch, organise a business meeting... there's no obligation to buy a watch. You can take a seat, relax and chill out, if that's how the mood takes you." Of course, if you came for the watches (and stay for the lavish experience), there'll also be exclusive events to look forward to, hosted within the lounge area of the AP House. If there ever was a first class gathering spot for horophiles, this is it.
The Audemars Piguet AP House is located at H Queen's, 80 Queen's Road Central, Hong Kong, Level 21, +852 2871 0008. Opening hours from 10am - 8pm on weekdays and Saturdays, and 10am - 6pm on Sundays and public holidays.
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