Crusading for conscious luxury: The Atelier Swarovski x Pénelope Cruz fine jewellery collection

Crusading for conscious luxury: The Atelier Swarovski x Pénelope Cruz fine jewellery collection


Text: Angelyn Kwek

Pénelope Cruz pledges to luxury with heart as she collaborates with Atelier Swarovski for her first fine jewellery collection

When it comes to doing good, looking to the stars is one way to go (you know, besides the ever philanthropically inclined royal family). Just take a gander at Pénelope Cruz; the actress supports 13 charities and 20 causes where she helps poverty-stricken people around the world, founded an organisation aiding homeless girls in India, and also visited former gang members at a boys' home to educate and inspire. She's even worked alongside Mother Teresa before.

Among her humanitarian feats, Cruz now counts joining the conscious luxury movement as her next big commitment, working together with Atelier Swarovski to create her own range of fine jewellery that pushes for sustainability. In fact, Cruz wore her own designs on the red carpet amidst all the glitterati during the Cannes Film Festival, debuting a pair of earrings and a matching ring crafted using created rubies and Swarovski Created Diamonds, set in 18K FairTrade gold.

Pénelope Cruz at Cannes 2018

This meeting between actress and atelier was a match made in jewellery heaven as Cruz's timely collab collection announces Swarovski's shift to conscious luxury. The brand is rolling out new initiatives as it takes the next step to becoming a leader in sustainability and innovation, one of which is to utilise only responsibly sourced gold for its fine jewellery creations. Says Nadja Swarovski, founder and creative director of Atelier Swarovski: "It has been a true pleasure to work together with Penélope and jointly explore Atelier Swarovski's commitment to conscious luxury. The collection combines flawless red carpet elegance with responsible craftsmanship and sourcing."

Other pieces to come out of Pénelope Cruz's artistic sensibilities? A sapphire-embellished parure that vibes a modern Cinderella-esque aesthetic, and a pair of classic drop earrings in white topaz. Get your sneak peek at the collection here before its official launch at Paris haute couture week:

The Atelier Swarovski x Pénelope Cruz collection will be available from July.

For last week's #FirstClassFriday, click here.