Angelababy is Tag Heuer’s newly minted ambassadress

Angelababy is Tag Heuer’s newly minted ambassadress


Text: Angelyn Kwek

Tag Heuer welcomes Chinese superstar Angelababy onboard their ambassadorial train

Joining the inimitable likes of Chris Hemsworth, Cara Delevingne and Tom Brady is Angelababy, the latest personality to fly the renowned #DontCrackUnderPressure flag as one of Tag Heuer's star-studded brand ambassadors. And if her name strikes a chord, that would due to her breakthrough into Hollywood, starring opposite the younger Hemsworth brother in Independence Day: Resurgence.

Angelababy Tag Heuer ambassador

More commonly known by her Mandarin moniker Yang Ying, the model and actress has been a regular name in the Chinese entertainment industry for well over a decade now but the multi-tasking celeb is not one to rest on her laurels. Constantly pushing herself to break stereotypes, Angelababy resonates with Tag Heuer's indomitable brand spirit, riding the same wave of confident daring by venturing into investments with her startup, and more recently becoming a wife and mother of one. Now making her mark on haute horlogerie, Angelababy proudly comments, "I am very honoured to become the global ambassador of Tag Heuer. Tag Heuer helped me to discover another side of myself and encouraged me to commit to my belief even more. The power of dream allows me to be never afraid of pressure, and the inner power gives me enormous confidence. Together with Tag Heuer, I will never stop pushing forward! "

Angelababy Tag Heuer ambassador

Seen sporting the Aquaracer Lady timepiece in her campaign for Tag Heuer, Angelababy demonstrates the maison's solid feminism with her impeccable beauty and charm, wearing a steadfast gaze that conveys a powerful charisma. As shared by Tag Heuer CEO, Jean-Claude Biver: "I am very happy Angelababy joined the big Tag Heuer family. She will help Tag Heuer establish a deeper bond with the younger generation. We are going to accumulate greater power to spread the spirit to more and more young people."

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