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BaselWorld 2018 Day 3 highlights: Rolex, Tag Heuer, Omega, and Gucci

BaselWorld 2018 Day 3 highlights: Rolex, Tag Heuer, Omega, and Gucci

2018 BaselWorld news

Rolex dazzles with colours; TAG Heuer goes technical; Omega unveils a stellar line up; Gucci has a fresh new take on watches

ROLEX: COLOURS EVERYWHERE
It's another huge year for Rolex as everyone is talking about the new sport models (as usual). What stood out are the new GMT-Masters, in particular the Pepsi which has the signature blue-and-red Cerachrom bezel for the first time in a stainless steel model. What distinguishes it from the white gold one is the jubilee bracelet versus Oyster bracelet for the white gold. Other variations include Black and brown cerachrom on Everose gold. Also hot is the new Sea Dweller Deepsea with slight updates on the movement and dial. Rolex had also made beautiful ladies watches including the Daytona with rainbow sapphires, and the Datejust with malachite.

Buro loves: With absolutely no doubt, the Daytona with rainbow sapphires!

Did you know: The new GMT-Master 2 has a second crown on the dial placed between the words Swiss and Made; and Rolex only uses untreated sapphires in the Daytona

Also hot: The new Datejust 36 models are perfect for daily wear for both men and women

TAG HEUER: TECHNICAL ALLURE
Men's pieces take centre stage at Tag Heuer with strong showings on all fronts, from the super technical Carrera Chronograph Tourbillon Chronometer Tête de Vipère to the stylish and sporty Carrera Calibre 16 with a vintage-inspired design. Tête de Vipère is the symbol of the Besançon Observatory, a certification body relaunched in 2006 that tests the entire watch and not just the movement. In the Carrera Chronograph Tourbillon Chronometer Tête de Vipère, Tag Heuer premiered its all-new midnight blue ceramic case along with ceramic bezel and lugs. The Tête de Vipère stamp can be seen through the exhibition case back as it is engraved on the movement.

Did you know: Tête de Vipère is French for head of the viper; since its relaunch in 2006, only 500 watches have received this certification, making the Carrera Chronograph Tourbillon Chronometer Tête de Vipère a very rare timepiece

Buro loves: The Monaco Gulf brings back memories of Steve McQueen in the movie Le Mans because in it he was wearing racing overalls with the Gulf Oil logo and on his wrist is a classic blue dial Monaco Chronograph

Also hot: The Aquaracer Lady now comes with an automatic movement, Calibre 9

OMEGA: ICONIC SUPERSTARS
Along with a very impressive new Seamaster Diver 300m collection, which comes with a Ceragold or white enamel ceramic bezel, Omega has made a special piece crafted out of titanium and tantalum. This is a limited edition that shows off the manufacture's watchmaking chops because tantalum is extremely hard to machine. The Seamaster however doesn't always have to look so sporty, as Omega demonstrates with the ultra-gorgeous Seamaster 1948 limited editions which are exceptionally well crafted and beautifully designed. As tributes to Omega's peaceful use of wartime technology, they bring back the story of the Seamaster being Omega's first family of watches. Indeed, it's the 70th anniversary of the Seamaster.

Buro loves: It's a tie between the Seamaster 1948 Small Seconds and the Seamaster 1948 Central Seconds. Both watches are cased in steel with pure dial designs but one uses dauphine hands and the other comes with leaf-shaped hands

An interesting touch: The Central Seconds model comes with a blue-gray sturgeon leather strap

Did you know: The crystal on these watches are made from sapphire, not hesalite as with most historical timepieces; Omega famously laser-engraves its logo only on the hesalite crystal models, so this is the first time it has done so in sapphire glass crystal

Other hits: We also can't get over the Speedmaster Dark Side of the Moon Apollo 8 because of the skeletonised dial — a first for the Moon Watch — and the unusual texture applied on the movement plates and bridges mimicking the surface of the Moon

GUCCI: IT'S THE X FACTOR
Ever since Alessandro Michele began to oversee the jewellery and timepieces division at Gucci, the collections have begun to truly evoke the Gucci spirit. Let's be honest, these are not horological masterpieces; but in terms of design coherence, they're absolutely amazing. The pieces are not meant for the meek, and you'll need some spunk to pull them off. There's so much creativity coming from the collections but you do have to be a Gucci fan to really dig them.

Buro loves: Le Marché des Merveilles Secret Watch is the main highlight as it combines the brand's bold designs with everyday wearability and every fashion girl's delight: Stackability

First of its kind: The G-Timeless offers a holographic dial and strap that's unlike anything you've ever seen 

Other hits: The Dionysus watch and fine jewellery range; the G-Frame and Le Marché des Merveilles with pretty, colourful stone dials

Follow us for daily updates on BaselWorld 2018.

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