Tiffany & Co. debuts Tiffany True, a brand new engagement ring design

A rented wedding gown may or may not be your thing but at least it helps us save the planet a little – can't argue with that logic. But when it comes to the wedding ring, obviously chartered bling ain't gonna fly no matter how long the lease.

Still, there is a way to go the ethical jewellery route without reaching for lab-grown diamonds no matter how much like the real thing they are. Unless that's what you're going for, in which case click here.

For ecologically conscious style savvy brides who still want a touch of luxe, here are three good reasons why Tiffany & Co. is your answer to a woke wedding.

Reason #1
As the first international brand that allows customers to trace the source of their diamonds, every stone will be accompanied by its country of origin at all Tiffany & Co. stores.

Reason #2
The American jeweller has just unveiled the new Tiffany True engagement ring that fuses its design ethos with luxury sustainability.

Reason #3

The Tiffany True engagement ring was launched simultaneously with the Tiffany T True wedding jewellery collection. Every piece in these two lines are compatible so you can pile on the bling or go minimalist whenever you please.

Click through the gallery above to check out the pieces.