Tiffany Paper Flowers: The jewellery collection that’s all about modern blooms
Pocketful of posies
When a jewellery collection is preceded by local patisserie Tiong Bahru Bakery rolling out the Tiffany Blue carpet in a re-hash of the cult classic Breakfast at Tiffany's, you just know the launch is going to be Big (yes, it deserves a capital B).
Rightly so too, seeing as Tiffany Paper Flowers is the first collection by the House's new chief artistic officer Reed Krakoff — and it's one that embarks on a fresh approach in making what's familiar feel new again. First glimpsed in the spring campaign starring Elle Fanning, the collection is conceptualised from the humble idea of a flower cut from paper, and is a meld of the New York jeweller's signature classism with a surprisingly architectural aesthetic that hints at Krakoff's fashion perspective. Envisioned through a modern and graphic lens that transforms a physical flower cutout to fine petals crafted from platinum, each bloom is made from de-constructed, individual petals that are then delicately pinned back together to create the floral motif.
Striking a perfect balance between refined femininity and industrial modernity, Tiffany Paper Flowers is at once structured yet organic — the latter partly inspired by the brand's rich history of naturalism from the early days of Art Nouveau. Rings, necklaces, earrings, and bracelets are elevated by white and yellow diamonds, in either full or partial pavé embellishments, and also features Tiffany's legacy gemstone, tanzanite. A Paper Flowers parure also plays with versatility, as the launch marks the first time the House has seamlessly integrated fine and high jewellery in one collection.
In the words of Krakoff: "Paper Flowers is about stripping away all of the rules associated with fine jewellery. Luxury shouldn't always mean formality, so we used precious stones and the finest materials, but in a way that you can live with every day."
Now this is exactly everything modern floral jewellery should be. Check out the pieces and the campaign in the gallery above.
The Tiffany Paper Flowers collection will launch in September.