Go behind the scenes at Tiffany & Co.’s 2017 fall campaign, There’s Only One

You do you

Text: Angelyn Kwek

Meet Zoë, Elle, Annie, Janelle, David and Cameron

Individuality. Self-expression. Three simple words, yet the magnitude behind them gives rise to a sense of empowerment that just is. Expressed through personal style and influence, Tiffany & Co. visualises these elements in its fall campaign for 2017, pushing forward with individual style to celebrate the autonomy that comes with embracing your personality.  

Aptly named 'There's Only One', the campaign features a lineup of six talents that hail from diverse backgrounds, each chosen for their singular style, personal strength and imaginative vision. You've got Hollywood darling Elle Fanning and multi-hyphenate Zoë Kravitz, singer-songwriter Janelle Monáe and musician Annie Clark (aka St. Vincent) to supermodel and activist Cameron Russell and principal ballet dancer for the Bolshoi Ballet and America Ballet Theater, David Hallberg. Lensed by renowned fashion photographers Inez & Vinoodh, under the direction of the house's chief artistic officer, Reed Krakoff, the message being communicated has never been stronger:

"Tiffany has always stood for the ideals of creativity, passion and optimism. These portraits epitomize individuality, embracing the natural beauty and unique style of each talent," says Krakoff.

And the meaning behind #TheresOnlyOne for the star-studded cast? Hear it from Zoë, Elle, Annie, Janelle, David and Cameron in the exclusive behind-the-scenes clip:


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