Watch: Lady Gaga is Legendary Style in Tiffany & Co.’s latest campaign

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Text: Angelyn Kwek

Tiffany & Co. debuts the HardWear collection with Lady Gaga repping the brand as the new face in their Legendary Style campaign

It was a collaboration that was bound to happen — maverick singer-songwriter meets celebrated cult jeweller, both of whom share the ethos of empowering creativity and stylistic daring. A shoe-in for the Legendary Style campaign, Lady Gaga is the latest name to join the coterie of talented women who embody Tiffany & Co.'s ideals of fiercely feminine and fearlessly original individuals. Perfectly reflecting these qualities with her avant-garde ingenuity and courage, this next chapter of Legendary Style projects the strength and spirit of the modern woman who makes her own rules.

Tiffany & Co. Legendary Style with Lady Gaga

Filmed in monochrome, the contemporary style icon candidly shares her esteem for the brand and speaks out on her own journey of self-expression through her career. Creative directed by fashion visionary Grace Coddington and shot by David Sims, the campaign also features Lady Gaga donning the new HardWear collection — fashion jewellery defined by that indomitable New Yorker spirit, and inspired by a '70s era unisex bracelet from Tiffany's archives. Built upon the brand's storied legacy and their timeless modernity, the collection includes earrings, rings, necklaces and pendants crafted in 18K gold and sterling silver for an urban elegance, making HardWear as strong as the woman who wears it.

Tiffany & Co. Legendary Style with Lady Gaga

The Legendary Style campaign featuring Lady Gaga premieres in spring across print and digital channels. The HardWear collection will be available in-stores from 28 April.