Why the Omega Speedy Tuesday is a watch worth mooning over
Just hours after its worldwide launch, the Omega Speedmaster Speedy Tuesday Limited Edition sold out completely. All 2,012 of them. Even more impressive is the fact that the watch company literally spent zero dollars promoting the watch. All Omega did was unveil it online, letting Facebook and Instagram do the rest and boy, did the news spread like wildfire. Speedy Tuesday was also sold exclusively through the Omega website, causing eagle-eyed watch fanatics and Omegamaniacs to shriek, "Here! Take my money!"
So, what's the big idea? Other than its collectability as a limited edition, there's the allure of the Moon Watch's iconic status, but the single most significant factor that caused people to lose their marbles over this timepiece is its design. Intuitively on-trend, Speedy Tuesday bears a number of vintage features including glow-in-the-dark radial sub-dials with enlarged numerals, a reverse panda dial, and the vintage Omega Speedmaster logo.
Movement wise, it's the Calibre 1861, which is virtually similar to the exact reference that went to the moon. The brown leather strap it comes with reinforces the 1960s throwback with its vintage cut and stitching, although the set also includes a spare NATO nylon strap in black and white that has the Speedy Tuesday hashtag engraved on the loop. All this for a judicious sum of $8,400? Bet you're feeling salty already.
In a class of their own, Omega's Moon Watches are as covetable and collectable as watches go. Here are five more that we still can't get over:
Speedmaster Moon Watch CK2998 Limited Edition, $8,400
This throwback to a 1959 model brings back a cherished classical feature from that era: The lollipop-style chronograph seconds hand. The deep blue colour scheme also makes it one of the best looking Moon Watches to date.
Speedmaster Moon Watch Apollo 13 Silver Snoopy Award, $9,500
Another sold-out limited edition, this piece brings out the inner child in all of us with a tiny glow-in-the-dark Snoopy in the 9 o'clock sub-dial done in the style of old black and white newspaper comic strips. On the back is a hand-carved 925 silver Snoopy mounted on dark blue hand-painted enamel that's decorated with silver sprinkles to emulate the atmosphere in outer space.
Speedmaster Moon Watch First Omega In Space, $23,300
With a panda dial like the CK2998, this precious model comes with a combination of alpha and baton hands, alpha for the hours and minutes, baton for the sub-dials. Here it combines 18K Sedna gold with brown tones in the ceramic bezel ring, minutes track, sub-dials, and leather strap. There is a stainless steel version of this model that comes with a full black dial, priced at $6,850.
Speedmaster Moon Watch Apollo 11 45th Anniversary Limited Edition, $9,950
Commemorating the first lunar landing in 1969, this piece comes with a brushed grade 2 titanium case-titanium because of the troves of titanium ore that cover the moon-plus a touch of 18K red gold. The laser-engraved dial adds a touch of mystery but the most compelling feature is its super trendy brown-coated nylon fabric NATO strap.
Speedmaster Dark Side Of The Moon, $15,500
A technical milestone for Omega, this watch is crafted from a single block of black zirconium oxide ceramic. There are four key variations: Black Black, Sedna Black, Pitch Black, and Vintage Black. Inside, it has the Co-Axial calibre 9300 with a Si14 silicon balance spring.