Watch: The story of Chanel Time, where past and present unites


Text: Angelyn Kwek

As Chanel Horlogerie turns 30, the maison takes a retrospective journey through the decades in Chapter 19 of its Inside Chanel series

In all things audacious and visionary, Chanel has made strides that pushed the boundaries of convention, touching every facet from fashion to culture — which only begs the question: What would Gabrielle do?

As the doyenne who raised a revolution and a perennial cult following, Mademoiselle Chanel was a living, breathing paradigm of daring, intuition, work and determination, who lived only in the here and now: "I don't know how to be anywhere but in the present", she confided. A unique vision that guided the house's fine watchmaking ethos, creating instruments of time that occupy that creative space between technical functionality and objet d'art, Chanel Horlogerie has forged a singular identity in three decades with exceptional timepieces. Fired up with an unceasing desire to go further and reach higher, the haute horlogerie journey for Chanel is surely just beginning to take flight.

Inside Chanel: The Time of Chanel, Chapter 19

Explored in Chapter 19 of their insider short films — synced perfectly with the maison's triumphant showing at BaselWorld — come away with Chanel and discover the watchmaking codes that transcribe the allure of time.

Watch other chapters of Inside Chanel.