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Watch: Chanel and Caroline de Maigret extol the virtues of a dependable Boy.Friend

Watch: Chanel and Caroline de Maigret extol the virtues of a dependable Boy.Friend

He's the one

Text: Angelyn Kwek

What are the traits of a good boyfriend? Let Chanel and Caroline de Maigret clue you in with via a new, witty 3-part campaign

From inspiration to expectation, the Chanel Boy.Friend has always hit it out of the ballpark with its androgynous design codes and iconic timelessness. You could even say it's the essence of Coco Chanel translated into haute horlogerie, what with its form taking stylistic cues from the masculine wardrobe preferred by the Mademoiselle, as well as referencing the octagon shape of the house's famed Chanel No.5. Refined with strong lines and a refreshingly sober yet elegant façade on top of keeping time faultlessly, it's no wonder every woman who's ever gotten herself a Boy.Friend has never strayed since. 

Take French model Caroline de Maigret, for instance. She's a friend of the house whose relationship with her Boy.Friend is the stuff of love stories, so much so that the new campaign for the watch centres on her going about her day, where her 'boyfriend' pops up innocuously in all her conversations. With a humourous cheek that sees things two ways, de Maigret seemingly talks about a beau to every other eavesdropper who has no context, but in actuality meant her Boy.Friend watch. Divulged across a 3-part campaign, here's how a good Boy.Friend ought to have your back:

Featuring the Chanel Boy.Friend Skeleton Calibre 3 
Episode 1: How to take advantage of the situation with your Boy.Friend

Featuring the Chanel Boy.Friend Tweed Beige Gold, small version 
Episode 2: How to have the last word with your Boy.Friend

Featuring the Chanel Boy.Friend Beige Gold, medium version 
Episode 3: How to have fun with your Boy.Friend at night

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