Special feature
BACK TO NATURE

Sulwhasoo, in conjunction with Buro 24/7 Singapore, presents
Beauty From Your Culture. Featuring Jeanette Aw, Aiwei Foo and Bella Koh, watch as they explore the Singapore Botanic Gardens —
a UNESCO World Heritage Site

Sulwhasoo is known for its luxurious skincare that is derived from traditional Korean ingredients and recipes. But beyond that, the brand is also about giving back to cultural and charity projects that benefit society at large. Sulwhasoo first launched the Sulwha Cultural Exhibition in 2006
as a means of safeguarding traditional, Korean culture by reinterpreting it in a contemporary context. This year, the exhibition is themed around
'A Fairy and a Woodcutter', and the limited edition sets were designed by Korean artistic duo Dallae Jin and Woohyuk Park.

On its 11th anniversary, Sulwhasoo has taken its 'Beauty from your Culture' initiative — a campaign that promotes the preservation of traditional culture — beyond the shores of Korea. In China, Singapore and Malaysia, portions of the proceeds from special, limited edition skincare sets will be donated to cultural heritage projects in the respective countries.

In Singapore, the beneficiary is the Singapore Botanic Gardens' (SBG) — the only UNESCO World Heritage site in the country. A portion of proceeds from the 'Beauty from your Culture' sets will benefit the SBG's Heritage Trees Scheme. The scheme was developed to ensure that the majestic, mature Heritage Trees within the SBG are protected and maintained. Sulwhasoo has pledged a minimum $10,000 donation from the sales of the sets to this cause. Sulwhasoo will donate $10 with every purchase of a Limited Edition Essential Trial Kit set ($68) and $20 with every purchase of a First Care Activating Serum EX set ($115) to the scheme.

In order to celebrate the SBG's beauty and plant diversity, take a walk through the Gardens with three, multi-talented ladies as they share their thoughts on the lessons we can learn from nature and the importance of preserving our heritage.
BUILDING RESILIENCE
Jeanette Aw, is a Singaporean actress, filmmaker and author who has worked primarily in television, but also has appeared on stage. One of the most highly-awarded actresses in local television, Jeanette is known for her iconic roles in series like The Little Nyonya and The Dream Makers. Find out Jeanette's take on resilience as she explores the beauty of the National Orchid Garden.
I remember frequent family outings to the Botanic Gardens when I was still a child. We'd spend a day there, feeding the swans and playing in the gardens. It's the little things in life that bring the most joy.
EXPLORING TRADITION
Borneo-born Aiwei Foo is a multi-disciplinary artist with a background in fine art and fashion design who currently resides in Singapore. She works in various mediums: visuals, textiles, drawing, writing, music, video and performance art. Taking inspiration from the sights and sounds of the Gardens for her art, explore unexpected corners of great beauty with Aiwei.
10 years ago I did a photoshoot for my work at the tembusu heritage tree where we filmed. It is fenced up now, but it reminded me how even my artwork has evolved, and that change is not necessarily a bad thing.
FINDING BALANCE
Bella Koh is a stylist and content creator who follows the slow life movement. A mother of a young child, she is also an avid yoga practitioner. In her busy life, Bella finds time to balance her life with her work, rewriting the rules when it comes to being a modern mum. Find out how she creates her own sense of peace and wellbeing in the beauty of her green surroundings.
My favourite memory was bringing my then 3-month old daughter, Alessandra, for her first picnic. We had our first, proper, family photo taken there. Just hearing the sounds of nature and the laughter of kids playing in the background still brings such a sense of joy and calmness.
Beauty Direction: Renée Batchelor
Directed by: Vanessa Caitlin
Director of Photography: Alvin Choon / MLC
Hair & Makeup Artist: Ira Tedja
Makeup artist for Jeanette Aw: Cindy Goh
Special thanks to Singapore Botanic Gardens


READ IT FIRST BURO247.SG