It’s been splashed all over social media by now. The Loewe creative kits — that have since been a genius device for the luxury fashion house to present seasonal collections during this pandemic — have been sent to fashion editors (including this very blessed style director) and insiders the world over. And this time, it’s for Loewe‘s spring/summer 2022 menswear collection.
While there’s no distinct name for the kit this time around, we’re leaning towards calling it ‘A Show in a Set’. The kit contains two publications and a package — filled with the collection’s entire line-up, a set of glow-in-the-dark stars, posters, and a highlighter yellow Loewe leather snap bracelet — housed within a pink Loewe Anagram stamped slip-on case. In short, it’s gorgeous.
The first publication contains photographs by David Sims who’ve been tasked with capturing the hedonistic expressions of the collection. Shot in Marseille and Paris, Sims had street-cast models freely having fun while dressed in the Loewe spring/summer 2022 menswear collection. The other publication is more referential, filled with paintings and personal photographs by artist Florian Krewer, whose works formed the emotional aspect of the collection by creative director Jonathan Anderson.
Having seen the entire collection for myself, there’s plenty of optmistic flourishes, bold colours and new accessories to discover. But of course, we’ll let the man who put it all together talk you through the collection in detail.
Watch the Loewe spring/summer 2022 menswear collection walkthrough with Jonathan Anderson here as we bring you all the action straight to your very own digital front row seat.
What: Loewe spring/summer 2022 menswear collection walkthrough with Jonathan Anderson
Where: Paris Fashion Week Men’s
When: Saturday, 26 June 2021 at 6pm Singapore time
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