Tumi's lightweight luggages and backpacks channel the land of Scandinavia in its fall 2018 collection
Their Fall 2018 range saw the American brand taking flight in Scandinavia — a region respected for its strong historial and cultural bonds. More importantly, where its design is known for its simplicity, functionality and minimalism at heart. Coincidentally, these traits seamlessly tie in with Tumi's DNA. An easy example? Their ballistic nylon material with a durability that stands the test of time.
Heeding design cues from the magical region also meant that the collection narrows in on the elements of nature and the tradition of craft. There's also plenty to choose from. Within the Fall range, you'll find yourself perusing collections for every occasion. Whether it be for the intrepid explorers or business-casual folks on the move, finding the perfect piece is that easy. Of course, not forgetting the brand's lightest luggage range to date — the Latitude series. "The collection is a study in color, texture and tone. With a new take on camouflage, classic florals modernized with shifting contrasts and reflective pops, and subtle texture play, Tumi's Fall 2018 range presents new dimensions added to our existing fabric and styles," says Creative director Victor Sanz.
A collection that Sanz is also excited about is the new Recycled Capsule Collection, which is made from 70% recyled fibers. "At Tumi, we believe that sustainability is a journey. By replacing 70% of the materials of our Voyageur and Alpha Bravo collection with sustainable materials, we are able to avoid using virgin materials and divert post-industrial and post-consumer waste from the landfill."
The highly-anticipated launch took place in Kuala Lumpur, where Tumi recreated the set and inspiration of Scandinavia in the heart of Pavilion Kuala Lumpur. All in the form and function of a stunning glass lodge — even complete with a faux grass carpeting and a cosy fireplace. Part showroom, and part discovery experience; the installation was built to reprise the inspiration cues of the Fall range, as well as to give consumers an immersive shopping experience.
Our favourite spot in the lodge? The monogram station. It is where the personalisation happens and where you get to stake your claim on your brand new Tumi product. Leather crafted initials and emojis? Yes and yes.
The interactive station stands as another prime example of what Tumi means when they want to offer engaging experiences for their consumers. General Manager of Adam Hershman says: "While there's plenty done on digital nowadays, going offline is still very important for the consumers. In Asia, we have done a lot of work upgrading our physical store environments — like more seating areas inside our stores. Of course, we also strive for unique communications and user-friendly interfaces on our online stores. Both platforms are both equally important to us."
Shopping offline or not, we're psyched about repping the spirit and understated silhouettes of Scandi on our next big break.
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