Search

Advertisement
This is how Singaporeans #TravelBrag

This is how Singaporeans #TravelBrag

#TravelTuesday

Text: Janice Sim


A stat awakening to how much we’re showing off on our travels

What's news this Christmas? Apart from a nonstop flurry of turkey pictures on your Instagram feed, you're probably scrolling through a deluge of snow-covered slopes and foreign city skylines. Predictable, as the holiday season means a massive surge in social media activity. The truth is, we're all guilty of travel bragging. It doesn't matter where you go or what you do, because anything that is a step out of our mundane routine is worth a shout on social media.

Still not convinced your smartphone is ruling your travels? Based on a Mobile Travel Tracker study by the experts at Hotels.com, here's how Singaporeans fared when it comes to #Travelbrag (now a legitimate tag on Instagram). Keep on braggin', folks. 

CAN'T KEEP MY HANDS OFF MY PHONE

74 minutes...
is how much an average traveller spends on social media in a day while on holiday.

"74 minutes a day dedicated to showing the whole world I'm #livingthedream."

Travel bragging hotels.com research

72%...
use social media apps the most, as compared to messaging and travel apps.

"Instead of replying your message on WhatsApp, I shall like your photo on Instagram instead. Isn't that how the world works these days?"

More than 57%...
admit to spending over three hours a day on their mobiles, often glued to editing a square photo and browsing through updates on social media.

"What's a good caption to make my #ootd seem less narcissistic, but more like a humble brag?"

ALL FOR THE 'GRAM

33%...
would visit a country or landmark if it was worth a brag on social media.

"First things first, is the place Instagram-friendly?

Travel bragging hotels.com research

63%...
prefer uploading food snaps on social media to show off #foodporn across the globe, as compared to scenic landscape shots and photos with loved ones.

"Always feed our phones first, our rumbling tummies can wait." 

Travel bragging hotels.com research

#FOMMO (FEAR OF MISSING MY MOBILE)

More than 86%...
would choose bringing a smartphone over their favourite outfit, laptop, or a new book when they're on holiday.

"After all, a smashing outfit is nothing without a post on Instagram to prove it. Did it really happen if it wasn't on social media?"

36%...
believe that they will be happier on holiday with a smartphone.

"At the end of the day, it's not about witnessing glaciers and waterfalls." 

LOVE, WHAT LOVE?

17%..
admitted they would travel with their smartphone, rather than their partner.

"Physical companionship? Overrated." 

Travel bragging hotels.com research

***Mobile Travel Tracker research was conducted by One Poll in November 2017. The data was based on 9,000 respondents across 30 countries, including 300 respondents from Singapore.

Related articles

Buro 24/7 Selection

More