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This is how Singaporeans #TravelBrag

This is how Singaporeans #TravelBrag

#TravelTuesday

Text: Janice Sim


A stat awakening to how much we’re showing off on our travels

What's news this Christmas? Apart from a nonstop flurry of turkey pictures on your Instagram feed, you're probably scrolling through a deluge of snow-covered slopes and foreign city skylines. Predictable, as the holiday season means a massive surge in social media activity. The truth is, we're all guilty of travel bragging. It doesn't matter where you go or what you do, because anything that is a step out of our mundane routine is worth a shout on social media.

Still not convinced your smartphone is ruling your travels? Based on a Mobile Travel Tracker study by the experts at Hotels.com, here's how Singaporeans fared when it comes to #Travelbrag (now a legitimate tag on Instagram). Keep on braggin', folks. 

CAN'T KEEP MY HANDS OFF MY PHONE

74 minutes...
is how much an average traveller spends on social media in a day while on holiday.

"74 minutes a day dedicated to showing the whole world I'm #livingthedream."

Travel bragging hotels.com research

72%...
use social media apps the most, as compared to messaging and travel apps.

"Instead of replying your message on WhatsApp, I shall like your photo on Instagram instead. Isn't that how the world works these days?"

More than 57%...
admit to spending over three hours a day on their mobiles, often glued to editing a square photo and browsing through updates on social media.

"What's a good caption to make my #ootd seem less narcissistic, but more like a humble brag?"

ALL FOR THE 'GRAM

33%...
would visit a country or landmark if it was worth a brag on social media.

"First things first, is the place Instagram-friendly?

Travel bragging hotels.com research

63%...
prefer uploading food snaps on social media to show off #foodporn across the globe, as compared to scenic landscape shots and photos with loved ones.

"Always feed our phones first, our rumbling tummies can wait." 

Travel bragging hotels.com research

#FOMMO (FEAR OF MISSING MY MOBILE)

More than 86%...
would choose bringing a smartphone over their favourite outfit, laptop, or a new book when they're on holiday.

"After all, a smashing outfit is nothing without a post on Instagram to prove it. Did it really happen if it wasn't on social media?"

36%...
believe that they will be happier on holiday with a smartphone.

"At the end of the day, it's not about witnessing glaciers and waterfalls." 

LOVE, WHAT LOVE?

17%..
admitted they would travel with their smartphone, rather than their partner.

"Physical companionship? Overrated." 

Travel bragging hotels.com research

***Mobile Travel Tracker research was conducted by One Poll in November 2017. The data was based on 9,000 respondents across 30 countries, including 300 respondents from Singapore.