#TechThursday: Celebrate Lunar New Year, the Google way

#TechThursday: Celebrate Lunar New Year, the Google way

Auspicious and innovative

Text: Meera Navlakha

From digital dragon dances to Chinese calligraphy, the tech powerhouse has created an interactive site to usher in the New Year

According to the Chinese zodiac, it’s the year of the rooster — particularly the year of the fire rooster. Google, in an interesting take on balancing tradition and modernity, has turned its attention to the Lunar New Year with a site celebrating the festival. The site revisits six familiar traditions — from spring cleaning to tossing of yusheng — and creates a fun, interactive experience for those who are celebrating this New Year.
#TechThursday: Celebrate Lunar New Year, the Google way (фото 1)
The opening video on the site begins with a key tradition: Cleaning your house before the family arrives. Each day, until 11 February, Google will unveil even more traditions, cultivating several surprises for all viewers. Through the site, you can have a go at calligraphy, participate in a digital dragon dance, and release lanterns — marking an auspicious start to your New Year. 

To experience Google's Lunar New Year microsite for yourself, click here.